Corporate Identity Rebranding

The American Museum of Natural History is one of the largest museums in the world, famous for its extraordinary exhibitions and scientific collections, which serve as a field guide to the entire planet and present a panorama of the world's cultures.

The museum’s current brand struggles to define their values and is misrepresentative of what services they provide. As a result, my approach is aimed to better represent the institution’s diverse exhibitions and more effectively target its audience.